E-commerce.

Description of the programme content: After completing the programme, the student should have knowledge of: 1. Explaining the conditions, history, development, current state and current trends of e-commerce. 2. Describing how e-commerce is linked to other business systems and its role in business processes. 3. Explaining the flow in an online store, from product display to delivery, including different shipping options and their impact on logistics and the customer experience. 4. Explaining the purchase flow, different payment solutions and security aspects linked to digital transactions. 5. Explaining how to create, update and optimise content for e-commerce and other digital channels such as social media. 6. Describing how e-commerce platforms and CMS systems are built and how the technical structure of a web page works. 7. Explaining basic coding and common scripting languages in e-commerce. 8. Describing how UX, UI, web psychology and user behaviour affect buying behaviour and conversion in e-commerce. 9. Explaining the basics of business acumen in e-commerce and how business intelligence can be used to make strategic decisions and develop the business. 10. Describing how AI tools are used in e-commerce to automate processes, improve the customer experience and optimise business strategies. 11. Explaining sustainability aspects of e-commerce and how companies can integrate social, economic and environmental sustainability into their business. After completing the programme, the student should have the skills to: 1. Optimise the purchase process to increase conversion at checkout. 2. Optimise an online store by creating and adapting content for both the platform and digital channels, including social media. 3. Carry out business intelligence to identify trends and make relevant strategic decisions in e-commerce. 4. Produce and work on needs and competitor analyses to understand the target group's behaviour and business opportunities. 5. Identify and fix problems linked to an online store. 6. Analyse an online store in terms of usability, user behaviour and web psychology in order to optimise the customer journey. 7. Update and manage web pages using CMS systems to ensure relevance and an optimal user experience. 8. Use AI tools to optimise processes in e-commerce. 9. Identify and implement secure payment solutions to reduce risks and strengthen customer confidence in digital transactions. 10. Communicate and clarify sustainable alternatives in e-commerce and integrate sustainability into business strategies. After completing the programme, the student should have the competence to: 1. Independently plan, run and follow up an e-commerce business. 2. Independently handle content in the field in a way that leads to further learning and professional development in the field. Description of the goals the student has achieved: In the course the student learns about business systems, coding, usability and conversion in today's e-commerce and how integration with other systems works. The student learns how artificial intelligence (AI) and sustainability aspects affect e-commerce and can be integrated into it. After completing the course, the student should be able to analyse and improve online stores while taking the latest trends in e-commerce into account.