Leadership

The Role of Marketing Research in Business.

By
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Bank of Georgia
Verified provider of education

After completing the course, you will understand the importance of properly planning and conducting marketing research for business.

Format: Online
Language: English, Georgian
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About the course.

After completing the course, you will understand the importance of properly planning and conducting marketing research for business.

Curriculum

How the course is built.

  1. Introduction

  2. The role of marketing research

  3. How to plan a study

  4. Marketing research methods

  5. Qualitative vs quantitative research

  6. Qualitative and quantitative research techniques

What "verified" means here

Verified credential.

When you complete the course, Bank of Georgia issues your certificate. Your name, the course content and the issue date are encrypted and secured on blockchain, so it cannot be changed, and anyone can check that it is genuine.

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The Role of Marketing Research in Business

Bank of Georgia

Verified credential

Sample Credential with placeholder data. Each credential is issued with the recipient’s details and is verifiable with the provider.