IT & Tech

AI for Marketing.

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Informator Utbildning
Verified provider of education

Content that lasts over time. Most marketing teams know what they should be doing. Yet it does not get done. The plans are there. Well thought out and firmly anchored. Strategy is rarely the problem. Nor is ambition. It shows in everyday work. Content is produced when someone has time. Work happens in batches instead of continuously. Quality varies and rarely drives action. […]

Format: Online
Language: Swedish
Level: Beginner
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About the course.

Content that lasts over time. Most marketing teams know what they should be doing. Yet it does not get done. The plans are there. Well thought out and firmly anchored. Strategy is rarely the problem. Nor is ambition. It shows in everyday work. Content is produced when someone has time. Work happens in batches instead of continuously. Quality varies and rarely drives action. […]

What you will learn

What you learn.

  • A clear framework for where AI creates the most value in your marketing process
  • An understanding of how data, processes and measurement affect content work
  • Practical experience of using AI in content production without losing tone of voice and relevance
  • Insight into how more systematic and scalable content work can be built up
  • An understanding of common pitfalls when AI is used in communication
  • Concrete ways to move from individual initiatives to a more cohesive way of working
Target audience

Who is this for?

Marketing managers, communications managers, content producers and growth managers who want to work more systematically and efficiently with AI in their content work.

What "verified" means here

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